The guy in the middle of the photo is holding his head, thinking to himself "Holy Heavenly Searchlight, Batman, am I really seeing this?" Crepuscular rays are a regular event, morning and evening, but this monster is a rarity. A great chance for you to be in the right spot at the right time to capture it.
If you've ever wanted to make a difference but found it hard to believe that one person could... check out the Kiva Team Caedes discussion thread and discover that anything is possible.
Tom