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INSIDE STORY (automotive) From 1991 till 2000 I "did" a lot of automotive for many car manufacturers. Studio photography as well on many locations in Europe Since photography was still analog (digital high res. was not available at that time) everything was done on film with large format cameras. So was this picture. Shot on a technical camera (10"x 8"). The shot is not digitally altered or retouched. Analog was simple, what you see on polaroid is what you get on film. Old school photography. The reflection of the truck is in fact "produced" by water. We made a basin 15cm deep using black plastic material and some 100.000 liters of water. Truck was placed on some bricks just touching the water surface in order to get the wheels "free". We used Tungsten light (about 10x 5kW spots and an even number of 2kW spots). All lights were bounced against a massive white ceiling and reflection wall except some for the background. A shot like this usually takes more than a week with a crew of some 5 assistants. The insert are not taken during this shoot and only give you an idea of the studio. Although this picture is also from almost 15 years ago, I hope it will give you an idea how things were done before there was any digital technique. Although maybe not the best picture for Caedes, I hope you like it anyway.