I dont know if the latest tv ad for BMW UK has made it further afield yet but it features a stunning cg light show that reminded me a lot of Apop flames - according to London agency Glassworks who created it, the effects are from a bespoke bit of software - in anycase the whole effect of fractals, 3D CG and live action is pretty stunning and thought some of you may like to have a looks see. you can watch the video at Glassworks site - the Beethoven remixed soundtrack works really well too.