Happy 30th Birthday to the original kings of cool, the Apple Computer Company. Still the weapon of choice for creative industry bods the world over and perennial target of sore losers around the globe they have had their ups and downs over the years but are definitely in the ascendant at the moment and as of 2005 have a brand perception that is rated as highly as Coca Cola’s.
Beating their rivals off the blocks thirty years ago and still doing it today they have even managed the seemingly impossible feat of converting the odd PC user along the way so congrats to Jobs & Co. on their continuing fine efforts and well done for bitch slapping the beatles in the High Courts – they’ve had that coming – a long time :-)
I have, now, a certain amount of respect for Steve Jobs and his accomplishments .. but there was a period of time when it was said there was a "reality distortion field" that surrounded him
and I love that line he 'reportedly' fed John Scully in order to hire him away from Pepsi
""Do you want to sell sugar water for the rest of your life, or do you want to help me change the world?"
yep - the reality distortion field certainly existed at one time or another, better that though than the spatial anomaly that the Microsoft Launch Team popped out of a few months later - scary :-)
Funny thing is that one of Microsoft's early projects was writing software for the Mac.
I have a Mac 128 (the first Macintosh from 1984) in my garage. I have had several macs over the years. I still have a biege G3 and two B&W G3s sitting next to the 128. I recently (in the last couple of months) upgraded my home network to a Mac Mini, a 12" G4 iBook and a fully loaded 12" G4 Powerbook. Once you go Mac, you don't go back. Long live Steve Jobs!
Why 1984 wasn't like '1984'.
I applied for a job at Apple right when the MAC first made it's debut (1984) .. I remember them having one on a table and a sign about 'employee training' for using it .. It was a more "magical" time in home computers than what you find today .. even though tech has advanced ten-fold
somewhere in my quote file I have Steve Wozniak saying something like .. "in 1971 you could buy 4k of memory for your computer .. or .. put a down payment on a house"
yeah - it's still an experience going for an interview with Apple - 'it's all about the family...' - bit liked been locked in a room with some scientologist Mafiosi but much cooler and impeccably styled. Obviously. :-)
from a hardware point of view, modern day Macs are more or less engineering works of art on the inside - if you open up say a G5 and compare it a Dell it looks like the Apple has been cut from a block of metal with laser precision - the build quality and robustness of the hardware reflects in the fact that the majority of the Macs have a much longer uninterrupted life span of relatively fault free operation. The willingness and speed with which Apple customer care is able to rectify faults also adds to this halo effect.
Creative industry organisations tend to favour Macs as they are built and integrated around the PostScript output language which is used in design and print exclusively. Software apps running on the Mac OS tend to operate much more transparently with each other than the same apps do on Windows and this adds to the workflow speed and efficiency in prepress departments. The OS itself is very robust as well although how long that will last as it ports over to Intel power time alone will tell. So I guess to answer your question - it's both :-)
I only got a Mac for one reason, I was bloody sick and tired of )&@#^$& Windows (esp. Windows "security updates"). I know I could have gotten Linux, but it sounded a bit complicated to me. I also much prefer the look and style of the Mac to grey box PC's.
Beating their rivals off the blocks thirty years ago and still doing it today they have even managed the seemingly impossible feat of converting the odd PC user along the way so congrats to Jobs & Co. on their continuing fine efforts and well done for bitch slapping the beatles in the High Courts – they’ve had that coming – a long time :-)