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---Until McDonald's introduced any kind of breakfast to its menu line-up in 1972, fast food chains were strictly limited to the lunch and dinner crowd, and opened up for business a bit later in the morning... Over time, a good number of the industry's competition joined in on the trend, thus making breakfast no longer limited to full-service diners, luncheonettes, and pancake houses...
...The "Yegg" in the fantasy product title is just a whimsical reference to the now ridiculously high cost of once cheaper fast-food due to inflation, cost of living, and the subsequent sizeable minimum wage increase of food service workers, especially within the US... Damned if it ISN'T like "Robbery"!
See Also: Flippin' Attitude Too...