Honey is quite an appropriate title for this, not just because of the bee, but because of the color of the flowers themselves. The bee and the stem appear to be purplish and taken with the yellow flower, they make lovely complementary colors.
I don't know the name of this plant, I do remember it belongs to the bromeliad family which has the pineapple as one of its relatives. I used a Pentax 18-55 zoom lens at 55mm manually focused at the macro zone (autofocus will drive you crazy in situations like this). I chased this bee from flower to flower, my lens nearly touching him.