For years, the focus in sales and analytics was on huge databases�the more contacts, the better. But 2025 is changing the rules. It�s not about quantity anymore; data quality is what really drives results.
I came across an excellent article on ztec100 https://ztec100.com/why-data-quality-beats-database-size-in-2025/ that dives into why relying on massive databases like ZoomInfo or Apollo can be misleading. Outdated contacts, invalid emails, and hours wasted cleaning data are holding teams back. The piece explains how high-quality, fresh data can boost revenue by 20�30% and why companies using smarter approaches are outperforming their competitors.
If you want practical insights on working smarter with data and avoiding the pitfalls of sheer database size, this article is a must-read!
I came across an excellent article on ztec100 https://ztec100.com/why-data-quality-beats-database-size-in-2025/ that dives into why relying on massive databases like ZoomInfo or Apollo can be misleading. Outdated contacts, invalid emails, and hours wasted cleaning data are holding teams back. The piece explains how high-quality, fresh data can boost revenue by 20�30% and why companies using smarter approaches are outperforming their competitors.
If you want practical insights on working smarter with data and avoiding the pitfalls of sheer database size, this article is a must-read!