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Uploaded: 11/05/09 1:49 PM GMT
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Assignment in USA (Inside story) (for the few who like to know how a job is executed….) New York Revisited. The New York picture was taken long before the 911 disaster. (1991). Getting an assignment like this takes a lot of pre-production. It is obvious that everything must be right, flight tickets, hotel reservations, car rental and so on. And of course the weather conditions had to be right at the time. Like every foreign job, I started with a plan of action (scenario) with all possible details for the crew. In this case the crew consisted of the art director from the advertising agency, only one assistant and myself. So not too great crew in order to stay within budget. A budget for an assignment like this was -even in 1991- over 100.000 dollars. So the responsibility in succeeding and getting the right picture(s) is great. The New York shot was taken from a military base (I think it was Govenors Island) to get the right point of view. All other possibilities were not suitable because of the great distance. It took me two days to get permission for entering the Military Base. Picture was taken on 10" x 8" Cambo techn. camera with a 800mm LF Nikon lens. (see insert). It took me (us) several days waiting to get the right lighting and making the shot. Back in Holland we did a lot of digital manipulation and retouch on a Quantel Paintbox to get the picture as the client, Tulip Computers, wanted. A nice view of the former (revisited) skyline of New York like some "utopian" city. Leaving New York -we stayed in NY for 7 days- we took a flight to Albuquerque and drove with a rental car to Farmington, and, after a break, to Monument Valley. Same procedure as in New York. Three days in a row to get the right sunset. Picture was also taken on 10"x8", Cambo techn. camera, Sinaron-wide angle 155mm lens. Kodak Ektachrome film. This pictures is, unlike the New York shot, not manipulated in any way except of course the insert. From Monument Valley we drove to Los Angeles (we stayed there for several days visiting some nice places like The Grand Canyon (just for fun) and took a plain back to Holland. So some hard work but also some days of pleasure. Both pictures were used as a public billboard in Europe.


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11/05/09 3:13 PM GMT
It was quite interesting to see what all goes into an advertising assignment, Evert. I must say, that is the most unique shot of New York I have ever seen. Absolutely gorgeous. I can say the same about the picture of Monument Valley, also. Tulip Computers must have been well pleased with your work. You must have had a very exciting career. Thank you very much for sharing these shots of your work, and for the explanation, too. Very well presented here.

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11/05/09 4:01 PM GMT
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í rєαllч líkє thís αnd thαnks fσr thє cσmmєntαrч σn thís! thє shσts αrє just stunníng:))
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єvєrч dαч ís α gíft.....thαt ís whч ít ís cαllєd thє prєsєnt!
11/05/09 7:05 PM GMT
Thank you for sharing that information with us, Evert. :o)

It is indeed interesting to note how things in the advertising industry have changed since then.

As my curiosity got the better of me and I went on an e-trip back in time for a look see at Tulip or Nedfield, the parent company. At least, I believe this to be the case.

Here is Tulip Computer's home webpage from December 15th, 2007:

And notwithstanding the fiduciary problems that the company faced ... a couple of pages to compare how the branding of the company changed over time to it's most recent 'face':

Dynalink (subsidiary/division of Nedfield)

Conceptronic (subsidiary/division of Nedfield)

Seems that vector based graphics and/or paste-ups in image editing software/programs have replaced things somewhat.

That stuff aside. very nice work, as usual. :o)

And I will freely admit that I enjoy the 'eye candy' of your photo of Monument Valley. It is a stunning scene. With a lesson in composition, let alone ... patience.

And but of course, I do enjoy the shot of New York City skyline, too.

The unique perspective you've afforded us visually ... taking into consideration your accompanying narrative above ... is a vantage point not readily accessible to just anyone it would appear.

Thanks for sharing these with us. Great read or story ... worth the number of words you placed, and then some. Plus, there are the accompanying photos to provide the visuals.

Which are worth more than their share of a 'thousand words'. You know, give or take a couple of words. ;o)
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"An eye for an eye, and soon the whole world is blind." - Mahatma Gandhi
11/06/09 2:38 PM GMT
Mighty interesting narrative Evert. Thanks for giving us the opportunity to peep behind the scenes. Thanks too for those two great images. Didn't seen them however before, probably a reason why I've never bought a tulip computer, lol. Anyhow wonderful my friend!
Regards, Cornelius
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Cornelius was here either to enjoy your image or say 'thank you' for your interest in my gallery. In the first case, please CLICK HERE to see my work!
11/06/09 3:52 PM GMT
Enjoying this work Evert, both photos have an amazing quality! A very interesting post too! Mich
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12/28/09 5:33 PM GMT
Hello Evert...this was so interesting, to actually know what you had to do to prepare and then take the photos, and make a good 'production' of the whole thing. It's an amazing thing to me to know you took such wonderful photos, the New York one is just magnificent. And of course the three towers in Monument Valley with those fiery colours is so wonderful. I so admire tht you took the time to tell us about how all this was done. It gives so much more appreciation. Thank you so very much. Verena
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“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” Ralph Waldo Emerson.

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